Starchitect Rankings - Monograph
Starchitect rankings: how do famous architects stack up?
To determine relative popularity and brand value of starchitects, we use the STAR™ (v0.2) model developed by an architectural data team from MIT.
| Name | Rank | Monthly Searches | Pritzker | Born | Notable Projects | IG |
|---|---|---|---|---|---|---|
| Zaha Hadid | 340.6 | 2.4M | yes | 1950 | 42 | 800K |
| Norman Foster | 64.1 | 85K | yes | 1935 | 50 | 700K |
| Le Corbusier | 54.8 | 253K | yes | 1887 | 50 | - |
| Renzo Piano | 52.8 | 103K | yes | 1937 | 50 | 115K |
| Frank Lloyd Wright | 52.0 | 256K | yes | 1867 | 50 | - |
| Bjarke Ingels | 57.4 | 88K | no | 1974 | 13 | 1M |
| Frank Gehry | 49.9 | 138K | yes | 1929 | 50 | 100K |
| Rem Koolhaas | 46.4 | 59K | yes | 1944 | 20 | 500K |
| Oscar Niemeyer | 45.5 | 85K | yes | 1907 | 50 | - |
| I.M. Pei | 43.8 | 14K | yes | 1917 | 50 | - |
| Mies van der Rohe | 43.1 | 107K | yes | 1886 | 42 | - |
| Philip Johnson | 42.1 | 29K | yes | 1906 | 50 | - |
| Tadao Ando | 40.6 | 82K | yes | 1941 | 30 | - |
| Jean Nouvel | 37.5 | 48K | yes | 1945 | 30 | 270K |
| Antoni Gaudí | 35.8 | 289K | yes | 1852 | 25 | - |
| Richard Meier | 32.4 | 33K | yes | 1934 | 19 | 150K |
| Santiago Calatrava | 41.4 | 56K | no | 1951 | 45 | 5K |
| Louis Kahn | 31.0 | 51K | yes | 1901 | 20 | - |
| César Pelli | 41.0 | 10K | no | 1926 | 50 | - |
| Shigeru Ban | 29.7 | 34K | yes | 1957 | 10 | - |
| Toyo Ito | 27.1 | 29K | yes | 1941 | 10 | - |
| Richard Rogers | 26.6 | 29K | yes | 1933 | 25 | 43K |
| Michael Graves | 25.2 | 21K | yes | 1934 | 25 | 4K |
| Rafael Moneo | 25.1 | 15K | yes | 1937 | 15 | - |
| Daniel Libeskind | 34.4 | 41K | no | 1946 | 25 | 180K |
| Peter Zumthor | 23.5 | 52K | yes | 1943 | 4 | - |
| Álvaro Siza | 23.6 | 29K | yes | 1933 | 10 | - |
| Alejandro Aravena | 21.9 | 26K | yes | 1967 | 0 | - |
| Robert Venturi | 22.3 | 22K | yes | 1925 | 11 | - |
| Aldo Rossi | 20.7 | 26K | yes | 1931 | 6 | - |
| Thom Mayne | 19.2 | 18K | yes | 1944 | 6 | 100K |
What is the value of reputation?
Developed by the data team at Monograph, the STAR™ system looks at a series of variables to determine the relative popularity and value of an architect's brand. Whether you're a client looking to bring on a talented architect or a student building your education, the value of a starchitect's brand in business and academia has been fairly opaque. The Starchitect ranking system is the beginnings of a data-centric take on architectural brand value.
STAR™ variables
- Monthly Searches: We gather Google global keyword search volume from Ahefs, the most active internet crawler outside of Google.
- Born: To normalize the natural constraint of age, we have a logarithmic multiplier applied to the search volume. As an example, Bjarke Ingels at a spry 45 years old, earns a 2.4x multiplier for his age.
- Pritzker: Being awarded the Pritzker gives an architect a flat 10 points.
- Notable projects: Projects considered for this variable are based on Google Search's knowledge graph which is capped at 50 projects.
- ArchDaily project data: The ArchDaily team is generously supporting the Starchitect project by providing data about project location and categories.
- Instagram: As a visual discipline, we use Instagram follower count as a proxy for visual search volume.
Notable missing variables include books and their impact and project impact. Also we are only ranking single "named" architects as opposed to teams like SANAA, MVRDV, Herzog de Meuron, and Snøhetta. Future versions of the algorithm will take these variables and offices into account.
Changelog
- 0.2 - ArchDaily project data included
- 0.1 - Initial dataset